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Frozen Desserts: Ice Cream

sweetFrog

Scottsdale, AZ · Founded 2009 · SWTF

sweetFrog offers franchises for the establishment and operation of quick service and full service restaurants specializing in soft-serve yogurt and other authorized products.

Read the 2026 FDD ↗www.sweetfrog.com ↗
2026 Franchise 500
Unranked
203
units (2025)
-1.5%
year over year

Units by Year

238
2021
221
2022
216
2023
206
2024
203
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$326,500 – $692,000
FDD Item 7
Franchise fee
$30,000
FDD Item 5
Ad fund
2.5%
FDD Item 6
Financial performance
No
FDD Item 19 disclosure
Royalty

5% of Gross Sales plus a maximum Surcharge of $10 per week

Leadership

  • Eric Lefebvre

    Chief Executive Officer

  • Renee St-Onge

    Chief Financial Officer

  • Jeff Smit

    Chief Operating Officer

  • Anthony Crosby

    Senior Vice President of Restaurant Operations

  • Blake Borwick

    Vice President of Restaurant Operations

  • Logan Reves

    Vice President of Restaurant Operations

  • Jenny Moody

    Chief Legal Officer

  • Kerri Kudla

    Vice President of Training and Customer Service

  • Steven Evans

    Senior Vice President of Marketing

  • John Wuycheck

    Senior Vice President of Development

On File

FDD years
20262022
Select a year to open the FDD
Franchisee records
234
Current roster rows
Signed, not open
22
FDD Item 20, Table 5
Franchising for
17 yrs

Franchise Disclosure Documents

PDFsweetFrog FDD 2026Most recent · opens in a new tabPDFsweetFrog FDD 2022Opens in a new tab

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.