Frozen Desserts: Ice Cream

Mister Softee

Runnemede, NJ · Founded 1956 · MSSF

Mister Softee grants franchises for the right to establish and operate a mobile business offering soft-serve ice cream and other frozen confections to the public from a vehicle built to Mister Softee's specifications, using the franchisor's proprietary business system, trademarks, and copyrighted materials.

Read the 2026 FDD ↗www.mistersoftee.com ↗

2026 Franchise 500

Unranked

617

units (2025)

2.7%

year over year

Units by Year

585

2021

591

2022

594

2023

601

2024

617

2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment

$297,000 – $385,000

FDD Item 7

Franchise fee

$7,500

FDD Item 5

Ad fund

—

FDD Item 6

Financial performance

FDD Item 19 disclosure

Royalty

$4,045 per year

Leadership

John P. Conway, Jr.
President
Michael Conway
Vice President

On File

FDD years

2026 2024 2022

Select a year to open the FDD

Franchisee records

192

Current roster rows

Signed, not open

FDD Item 20, Table 5

Franchising for

26 yrs

Franchise Disclosure Documents

PDFMister Softee FDD 2026Most recent · opens in a new tab PDFMister Softee FDD 2024Opens in a new tab PDFMister Softee FDD 2022Opens in a new tab

Also in Frozen Desserts: Ice Cream

More in Food: Quick-Service Restaurants→

Cold Stone Creamery1,054 units 6.0%Baskin-Robbins967 units -0.9%Carvel360 units 7.1%Dippin' Dots259 units -0.8%Marble Slab Creamery252 units 1.6%Bruster's Real Ice Cream220 units 6.8%

Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.