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Furniture & Appliances

Verlo Mattress

Milwaukee, WI · Founded 1958 · VMRT

FWR, LLC d/b/a Verlo Mattress offers franchises for the establishment and operation of Verlo® Mattress Stores, which are retail locations that warehouse, assemble, service, and sell mattresses and accessories at retail, or sell pre-assembled mattresses and accessories at retail.

Read the 2026 FDD ↗www.verlo.com ↗
2026 Franchise 500
Unranked
36
units (2025)
-14.3%
year over year

Units by Year

32
2022
34
2023
42
2024
36
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$17,741 – $750,926
FDD Item 7
Franchise fee
$50,000
FDD Item 5
Ad fund
2.5%
FDD Item 6
Financial performance
Yes
FDD Item 19 disclosure
Royalty

5% of monthly Gross Sales

Leadership

  • Stephen H. Marcus

    Director

  • David Marcus

    President and Director

  • Andrew Marcus

    Director

  • Greg S. Marcus

    Director

  • Bobby Cleveland

    President

  • Jana Michaelis

    Director of Marketing

  • Pat Murray

    Vice President Operations

  • Emily Espinoza

    Director of Operations

  • Darren Brylow

    Franchise Business Coach

On File

FDD years
202620242022
Select a year to open the FDD
Franchisee records
33
Current roster rows
Signed, not open
27
FDD Item 20, Table 5
Franchising for
37 yrs

Franchise Disclosure Documents

PDFVerlo Mattress FDD 2026Most recent · opens in a new tabPDFVerlo Mattress FDD 2024Opens in a new tabPDFVerlo Mattress FDD 2022Opens in a new tab

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.