Retail Baked Goods

Sprinkles Cupcakes

Austin, TX · Founded 2005 · SCPP

Sprinkles Franchise Group LLC offers franchises for bakeries featuring handcrafted cupcakes, cookies, brownies and other baked goods operated under the Sprinkles Cupcakes® brand and system.

2026 Franchise 500
Unranked
—
units (2024)
4.3%
year over year

Units by Year

20
2021
23
2022
24
2023

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$880,000 – $1,310,000
FDD Item 7
Franchise fee
$40,000
FDD Item 5
Ad fund
2%
FDD Item 6
Financial performance
Yes
FDD Item 19 disclosure
Royalty

5% of Bakery's Gross Sales

Leadership

  • Dan Mesches

    Chief Executive Officer and President

  • Michelle Wong

    Chief Marketing Officer

  • Justin Murakami

    Senior Vice President of Operations

  • Charles Craig

    Vice President of Culinary

  • Daniel Legh-Page

    Vice President of Technology

  • Jennifer Zion

    Vice President of Human Resources

  • Justin Heagerty

    Senior Director of Operations

  • Scott Gillie

    Director of Development

On File

FDD years
Select a year to open the FDD
Franchisee records
4
Current roster rows
Signed, not open
0
FDD Item 20, Table 5
Franchising for
5 yrs

Franchise Disclosure Documents

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.