2026 Franchise 500
Unranked
1
units (2025)0.0%
year over yearUnits by Year
12022
12023
12024
12025
Total outlets at year end, from FDD Item 20.
The Investment
Initial investment
$12,585,711 – $89,925,804
FDD Item 7
Franchise fee
$60,000
FDD Item 5
Ad fund
1.4%
FDD Item 6
Financial performance
No
FDD Item 19 disclosure
Royalty
Up to 5% of monthly Gross Rooms Sales, (1) currently 5%
Leadership
Laia Lahoz Malpartida
Chief Assets and Development Officer; Director
Rufino Perez Fernandez
Chief Operation Officer (COO); Director
Carlos Ulecia Palacios
Chief Legal and Compliance Officer; Director
Gonzalo Aguilar
Chief Executive Officer for Europe and the Americas
Fernando Vives Soler
Chief Commercial Officer
Marta Perez-Leiros Fernandez
Chief People Officer
Ana Muñoz Sánchez
Chief Financial Officer
Alonso Escriva de Romani Arsuaga
Chief Strategy Officer
Genna Panagopoulos
Vice President of Development, US & Canada
On File
Franchise Disclosure Documents
Also in Lodging
More in Lodging→Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.