Waxing

Hello Sugar

Mesa, AZ · Founded 2021 · HSLG

Hello Sugar Franchise, LLC grants franchises for the right to operate a studio offering full body waxing and sugaring services to the general public, including hair removal through waxing, sugaring, laser hair removal, and related products and services under the Hello Sugar trademark.

Read the 2026 FDD ↗www.hellosugar.salon ↗

2026 Franchise 500

#197

194

units (2025)

79.6%

year over year

Units by Year

2021

2022

2023

108

2024

194

2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment

$265,372 – $734,705

FDD Item 7

Franchise fee

$50,000

FDD Item 5

Ad fund

FDD Item 6

Financial performance

Yes

FDD Item 19 disclosure

Royalty

6% of monthly Gross Revenue

Leadership

Brigham Dallas
Founder & Chief Executive Officer
Keaton Wall
Co-Founder & Chief Operating Officer
Austin Towns
Chief Technology Officer
Jacob Parry
Executive Vice President
Ana Ferlan
VP of Franchise Sales
John Glazier
Chief Growth Officer
John Glazier
VP of Franchise Development
Keaton Wall
Co-Founder/COO/CFO

On File

FDD years

2026 2025 2024

Select a year to open the FDD

Franchisee records

225

Current roster rows

Signed, not open

FDD Item 20, Table 5

Franchising for

5 yrs

Franchise Disclosure Documents

PDFHello Sugar FDD 2026Most recent · opens in a new tab PDFHello Sugar FDD 2025Opens in a new tab PDFHello Sugar FDD 2024Opens in a new tab

Units by Year

The Investment

Leadership

On File

Franchise Disclosure Documents

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