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Miscellaneous Full-Service Restaurants

Applebee's

Pasadena, CA · Founded 1988 · ASPP

Applebee's Franchisor LLC offers franchises for the establishment and operation of Applebee's Neighborhood Grill & Bar® restaurants specializing in the sale of uniform, high quality, moderately priced food and alcoholic beverages in a distinctive, casual setting.

Read the 2026 FDD ↗https://www.applebees.com/en ↗
2026 Franchise 500
#149
1,480
units (2025)
-2.0%
year over year

Units by Year

1,584
2021
1,575
2022
1,545
2023
1,510
2024
1,480
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$2,013,688 – $11,521,696
FDD Item 7
Franchise fee
$35,000
FDD Item 5
Ad fund
4.3%
FDD Item 6
Financial performance
No
FDD Item 19 disclosure
Royalty

4% of Gross Sales. This percentage can be increased by us.

Leadership

  • John Peyton

    Chief Executive Officer, Dine Brands

  • Tony Moralejo

    President, Applebee’s

  • Vance Chang

    Chief Financial Officer, Applebee’s Franchisor LLC and Dine Brands

  • Scott Gladstone

    President, International and Global Development, Dine Brands

  • Joel Yashinsky

    Senior Vice President, Chief Marketing Officer, Applebee’s

  • Christine K. Son

    Board of Managers and Senior Vice President, Legal, General Counsel and Secretary

  • Justin Skelton

    Chief Information Officer, Dine Brands

  • Kevin J. Carroll

    Senior Vice President, Chief Operations Officer, Applebee’s

  • Don Reyburn

    Vice President, Development, Applebee’s

  • Gary P. DuBois

    Vice President, Quality Assurance, Dine Brands

On File

FDD years
2026202520232017
Select a year to open the FDD
Franchisee records
1,577
Current roster rows
Signed, not open
4
FDD Item 20, Table 5
Franchising for
38 yrs

Franchise Disclosure Documents

PDFApplebee's FDD 2026Most recent · opens in a new tabPDFApplebee's FDD 2025Opens in a new tabPDFApplebee's FDD 2023Opens in a new tabPDFApplebee's FDD 2017Opens in a new tab

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.